BRANDED TRAVEL & LIFESTYLE CONTENT
I have honed my skill for writing branded content for clients, ever since I led the competitions pages for a number of local newspapers at the Manchester Evening News Group, at the start of my career. Since then, I have continued to produce branded travel copy for publications such as Wanderlust, The Times and various travel companies and inflight magazines.
Some of my most valuable experience in writing commercial content came during my in-house role as Brand Journalist for Virgin Holidays. In this position, I was tasked with producing a variety of lively and attention-grabbing travel content for the company's holiday brochures, customer emails, social media platforms, newsletters and the Virgin Holidays blog. I also wrote travel advertorials and branded articles for a range of national newspapers, alongside commercial content for MSN.com, Attitude and Escapism magazines. Within Virgin Holidays' marketing department, I also helped to create attention grabbing headlines for national campaigns while editing Virgin Holidays' first iPad magazine, Unleashed.
Here are just a few examples of some of my branded work.