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BRANDED TRAVEL & LIFESTYLE CONTENT

 

I have honed my skill for writing branded content for clients, ever since I led the competitions pages for a number of local newspapers at the Manchester Evening News Group, at the start of my career. Since then, I have continued to produce branded travel copy for publications such as Wanderlust, The Times and various travel companies and inflight magazines.

 

Some of my most valuable experience in writing commercial content came during my in-house role as Brand Journalist for Virgin Holidays. In this position, I was tasked with producing a variety of lively and attention-grabbing travel content for the company's holiday brochures, customer emails, social media platforms, newsletters and the Virgin Holidays blog. I also wrote travel advertorials and branded articles for a range of national newspapers, alongside commercial content for MSN.com, Attitude and Escapism magazines. Within Virgin Holidays' marketing department, I also helped to create attention grabbing headlines for national campaigns while editing Virgin Holidays' first iPad magazine, Unleashed. 

 

Here are just a few examples of some of my branded work.

Wanderlust | Explorers Way, Australia

Wanderlust | Explorers Way, Australia

An inspirational print feature on travelling the Explorers Way in Australia

Wanderlust | Reasons to visit Montenegro

Wanderlust | Reasons to visit Montenegro

An inspirational guide on Montenegro's best bits for travellers.

Wanderlust | Montenegro's National Parks

Wanderlust | Montenegro's National Parks

An inspirational travel guide to Montenegro's five national parks

Wanderlust | South Africa's winelands

Wanderlust | South Africa's winelands

An inspirational guide to exploring South Africa's winelands

Wanderlust | South Africa cuisine

Wanderlust | South Africa cuisine

A guide to the top 5 things to eat when travelling in South Africa

Wanderlust | Nature in South Africa

Wanderlust | Nature in South Africa

AN inspirational piece on 5 ways to get back to nature in South Africa

Wanderlust | Adventures in Jordan

Wanderlust | Adventures in Jordan

A guide to the top five adventures for travellers in Jordan.

Wanderlust | eco-friendly adventures

Wanderlust | eco-friendly adventures

A guide to the eco-friendly and sustainable adventures you can have in Jordan.

Wanderlust | Guide to Jordan's UNESCO Sites

Wanderlust | Guide to Jordan's UNESCO Sites

A guide to Jordan's UNESCO Heritage Sites, where to find them and the history behind them.

TUI web content

TUI web content

Editing cruise content work for TUI

Travel feature for The Times

Travel feature for The Times

A feature on Domes resorts in partnership with British Airways Holidays

Travel feature for The Times

Travel feature for The Times

A feature on sustainability in Singapore, partnered with Singapore Tourism

Travel feature for The Times (News UK)

Travel feature for The Times (News UK)

A feature on sustainable development in Singapore, partnered with Singapore Tourism

TUI article for Weather2Travel

TUI article for Weather2Travel

The multi-centre breaks from TUI you never knew existed

TUI article for Weather2Travel

TUI article for Weather2Travel

11 exciting summer holiday destinations you can visit with TUI

Solo Business Travel in London

Solo Business Travel in London

A travel guide for St Giles Hotels on the things to see and do in London during a business trip

The Mindful Getaway Guide

The Mindful Getaway Guide

Content project with Travel Supermarket

Negril Going Out Guide Tui

Negril Going Out Guide Tui

Ultimate Guide to Going out in Negril, Jamaica | Tui website

Things you need to know about SUP yoga

Things you need to know about SUP yoga

Things you need to know about SUP yoga | Saltrock Blog

London Bars from Loos to Lattes

London Bars from Loos to Lattes

London Bars: From Loos to Lattes | Love this City Blog

Where to find London's best street art

Where to find London's best street art

Best places to find London's Street Art | Mastercard's Love this City Blog

Best lidos in the UK

Best lidos in the UK

Best lidos in the UK | Saltrock Blog

6 Coastal campsites for

6 Coastal campsites for

6 Coastal campsites for enjoying the great outdoors

wedding planning for LV.com

wedding planning for LV.com

Planning & Budgeting for your wedding | Advice piece for LV.com

Quirky Bars in London

Quirky Bars in London

Quirky Bars in London | Mastercard's Love this City Blog

8 Florida gems with Virgin Holidays

8 Florida gems with Virgin Holidays

8 Florida Gems with Virgin Holidays | MSN.com

Where the wild things are

Where the wild things are

Where the wild things are | Saltrock Blog

A Candied cocktail bar in London

A Candied cocktail bar in London

Best dessert cocktails in London | Mastercard's Love this City Blog

5 international surfers to follow on instagram

5 international surfers to follow on instagram

5 international surfers to follow on instagram | Saltrock Blog

Top 5 Coffee Shops in London

Top 5 Coffee Shops in London

Top 5 Coffee Shops in London | Mastercard's Love this City Blog

The House that Adventure Built

The House that Adventure Built

The House that Adventure Built | Saltrock Blog

London's cosiest winter lodges

London's cosiest winter lodges

London's cosiest winter lodges | Mastercard's Love this City Blog

MSN Top 10 Road Trips

MSN Top 10 Road Trips

Virgin Holidays' Top 10 Road Trips | advertorial for MSN.com

10 Great Cycling Cafes for Coffee & Culture

10 Great Cycling Cafes for Coffee & Culture

10 Great Cycling Cafes for Coffee & Culture | Saltrock Blog

Around the World in 8 surf museums

Around the World in 8 surf museums

Around the World in 8 Surf Museums | Saltrock Blog

Washington Beyond the Whitehouse

Washington Beyond the Whitehouse

A piece on Washington Beyond the White House with Virgin Holidays & Brand USA | Virgin Holidays Blog

11 Things to do in Antigua

11 Things to do in Antigua

11 Things to do in Antigua | Virgin Holidays Blog

9 Things to do in Grenada

9 Things to do in Grenada

9 Things to do in Grenada | Virgin Holidays Blog

Royal Livingstone Blog

Royal Livingstone Blog

Inspirational travel piece on the Royal Livingstone Hotel | Virgin Holidays blog

13 Things to do in Tobago

13 Things to do in Tobago

13 Things to do in Tobago | Virgin Holidays Blog

Top 15 things to do in Barbados

Top 15 things to do in Barbados

Top 15 Things to do in Barbados | Virgin Holidays Blog

Lowdown on Dubai during Ramadan

Lowdown on Dubai during Ramadan

Lowdown on Dubai during Ramadan | Virgin Holidays Blog

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