Branded travel & lifestyle content

As the Brand Journalist for Virgin Holidays, I produced a variety of lively and attention-grabbing travel content for the company's holiday brochures, customer emails, social media platforms, newsletters and the Virgin Holidays blog. I also wrote travel advertorials and branded articles for MSN.com, Attitude and Escapism magazines, created attention grabbing headlines for national campaigns and edited Virgin Holidays' first iPad magazine, Unleashed. 

 

Since going freelance, I have continued to produce branded copy for companies such as Virgin Holidays and wrote a series of advertorials on their behalf for a number of national and regional newspapers including The Times, The Daily Telegraph, The Guardian and The London Evening Standard.

I have built up a selection of other commercial clients including airlines, travel companies, lifestyle and clothing brands. Here are just a few examples of some of my branded work.

If you are looking for expert help in branded travel or lifestyle content for your company or business, feel free to get in touch for a consultation.

TUI article for Weather2Travel

TUI article for Weather2Travel

The multi-centre breaks from TUI you never knew existed

TUI article for Weather2Travel

TUI article for Weather2Travel

11 exciting summer holiday destinations you can visit with TUI

Solo Business Travel in London

Solo Business Travel in London

A travel guide for St Giles Hotels on the things to see and do in London during a business trip

The Mindful Getaway Guide

The Mindful Getaway Guide

Content project with Travel Supermarket

Negril Going Out Guide Tui

Negril Going Out Guide Tui

Ultimate Guide to Going out in Negril, Jamaica | Tui website

Things you need to know about SUP yoga

Things you need to know about SUP yoga

Things you need to know about SUP yoga | Saltrock Blog

London Bars from Loos to Lattes

London Bars from Loos to Lattes

London Bars: From Loos to Lattes | Love this City Blog

Where to find London's best street art

Where to find London's best street art

Best places to find London's Street Art | Mastercard's Love this City Blog

Best lidos in the UK

Best lidos in the UK

Best lidos in the UK | Saltrock Blog

6 Coastal campsites for

6 Coastal campsites for

6 Coastal campsites for enjoying the great outdoors

wedding planning for LV.com

wedding planning for LV.com

Planning & Budgeting for your wedding | Advice piece for LV.com

Quirky Bars in London

Quirky Bars in London

Quirky Bars in London | Mastercard's Love this City Blog

8 Florida gems with Virgin Holidays

8 Florida gems with Virgin Holidays

8 Florida Gems with Virgin Holidays | MSN.com

Where the wild things are

Where the wild things are

Where the wild things are | Saltrock Blog

A Candied cocktail bar in London

A Candied cocktail bar in London

Best dessert cocktails in London | Mastercard's Love this City Blog

5 international surfers to follow on instagram

5 international surfers to follow on instagram

5 international surfers to follow on instagram | Saltrock Blog

Top 5 Coffee Shops in London

Top 5 Coffee Shops in London

Top 5 Coffee Shops in London | Mastercard's Love this City Blog

The House that Adventure Built

The House that Adventure Built

The House that Adventure Built | Saltrock Blog

London's cosiest winter lodges

London's cosiest winter lodges

London's cosiest winter lodges | Mastercard's Love this City Blog

MSN Top 10 Road Trips

MSN Top 10 Road Trips

Virgin Holidays' Top 10 Road Trips | advertorial for MSN.com

10 Great Cycling Cafes for Coffee & Culture

10 Great Cycling Cafes for Coffee & Culture

10 Great Cycling Cafes for Coffee & Culture | Saltrock Blog

Around the World in 8 surf museums

Around the World in 8 surf museums

Around the World in 8 Surf Museums | Saltrock Blog

Washington Beyond the Whitehouse

Washington Beyond the Whitehouse

A piece on Washington Beyond the White House with Virgin Holidays & Brand USA | Virgin Holidays Blog

11 Things to do in Antigua

11 Things to do in Antigua

11 Things to do in Antigua | Virgin Holidays Blog

9 Things to do in Grenada

9 Things to do in Grenada

9 Things to do in Grenada | Virgin Holidays Blog

Royal Livingstone Blog

Royal Livingstone Blog

Inspirational travel piece on the Royal Livingstone Hotel | Virgin Holidays blog

13 Things to do in Tobago

13 Things to do in Tobago

13 Things to do in Tobago | Virgin Holidays Blog

Top 15 things to do in Barbados

Top 15 things to do in Barbados

Top 15 Things to do in Barbados | Virgin Holidays Blog

Lowdown on Dubai during Ramadan

Lowdown on Dubai during Ramadan

Lowdown on Dubai during Ramadan | Virgin Holidays Blog

 Lucy McGuire - Travel Writer | Journalist | Copywriter | Blogger | Branded Editorial |  PR 

The House that Adventure Built

The House that Adventure Built | Saltrock Blog

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